Cookies Policy

What Are Cookies?

Cookies are small text files placed on your computer, tablet or mobile device by websites you visit. They are widely used across the internet to make websites work more efficiently, to remember your preferences and session state, and to provide website owners with information about how their site is used. Cookies cannot run programs or access other files on your device and do not contain personally identifiable information on their own.

In addition to cookies, we also use related technologies including web beacons (also called tracking pixels or clear GIFs), which are tiny images embedded in pages or emails that signal when they have been loaded, and local storage, which allows our site to store data in your browser for session management purposes.

Why We Use Cookies

We use cookies and similar technologies for the following broad purposes:

• To keep you logged in during your session and remember your account preferences
• To ensure the platform functions correctly, securely and efficiently
• To understand how members use our platform so we can continuously improve it
• To measure the effectiveness of our marketing campaigns and promotional offers
• To detect and prevent fraudulent activity and account abuse
• To deliver relevant content and personalised offers (where you have opted in)

Essential Cookies

These cookies are strictly necessary for BuffaloBet to function and cannot be disabled. They do not collect personal information for marketing purposes. Without them, core features including login, deposits and bet placement would not work. Essential cookies include:

• Session cookies: maintain your logged-in status throughout your browsing session and are deleted when you close your browser
• CSRF protection tokens: protect against cross-site request forgery attacks by verifying the authenticity of requests to our servers
• Load balancing cookies: distribute traffic evenly across our server infrastructure to maintain platform performance
• Cookie consent records: remember whether you have accepted or declined non-essential cookies so we do not repeatedly ask you
• Security identifiers: used to detect and block suspicious or malicious activity on the platform

Analytics Cookies

We use Google Analytics 4 and internal analytics tools to collect anonymised, aggregated data about how visitors interact with our platform. This data helps us understand which features are well-used, where members encounter difficulties, how our platform performs across different devices, and how we can improve the overall betting experience.

Analytics cookies collect information such as pages visited, time spent on each page, how you arrived at our site (e.g., direct, search engine or referral), browser type, screen resolution and general geographic location at country level. They do not collect your name, email address or financial information.

You can opt out of Google Analytics data collection across all websites by installing the Google Analytics Opt-out Browser Add-on. Analytics cookies are enabled by default but can be disabled at any time via our Cookie Settings banner.

Marketing & Personalisation Cookies

Marketing cookies are used to deliver advertisements and promotional content that are relevant to your interests, both on our platform and on other websites you visit. They work by building a profile of your interests based on your browsing behaviour. Marketing cookies may be set by BuffaloBet or by our trusted advertising partners, including social media platforms and programmatic advertising networks.

Marketing cookies are disabled by default. You must actively opt in via our Cookie Settings banner before any marketing cookies are placed on your device. If you do opt in, you can withdraw consent at any time through Cookie Settings. Opting in helps us show you offers that are genuinely relevant to your interests rather than generic, untargeted advertising.

Third-Party Cookies

Some functionality on our platform relies on third-party services that may set their own cookies independently. These include our payment processing providers, live chat widget operators, identity verification partners and any embedded social media content. We do not have direct control over third-party cookies — their use is governed by the respective third party's privacy and cookie policies, which we recommend you review.

Common third-party cookie providers on our platform include (but are not limited to): Stripe (payment processing), Google (analytics), Intercom (live chat) and various fraud prevention services. You can typically opt out of third-party tracking via the provider's own opt-out mechanisms or through your browser settings.

Cookie Duration

Cookies are either "session cookies" (deleted automatically when you close your browser) or "persistent cookies" (stored on your device for a defined period). Our essential cookies are primarily session-based. Analytics and marketing cookies are persistent, with retention periods ranging from 30 days to 24 months depending on the specific cookie. You can view and delete individual cookies at any time through your browser's privacy or developer settings.

Managing Your Cookie Preferences

You have several ways to manage your cookie preferences:

• Cookie Settings banner: Click "Manage" on the banner that appears when you first visit our site. You can revisit Cookie Settings at any time via the link in the footer.
• Browser settings: All major browsers allow you to block or delete cookies. Refer to your browser's help documentation for specific instructions. Note that blocking all cookies will impair your ability to use BuffaloBet.
• Industry opt-out tools: Visit youronlinechoices.com.au to manage advertising cookie preferences across multiple networks simultaneously.
• Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on to prevent your visit data from being included in Google Analytics reports.

Changes to This Policy

We may update this Cookies Policy from time to time as our technology or practices change, or in response to updates in applicable law. The "Last updated" date at the top of this page reflects the most recent revision. Where changes are material, we will notify you via the Cookie Settings banner on your next visit to our site.

Contact

If you have any questions about our use of cookies or similar technologies, please contact our Privacy Officer at [email protected].